Is increasing brand awareness on your to-do for 2018? Maybe it is, but you have no idea where to start. If so, then this is a blog post for you.
There are so many different elements to consider when it comes to building brand awareness. I believe that one of the fundamental and possibly the most important is Social Media.
So, I wanted to share these four simple, but proven, strategies to help you improve your brand awareness using Social Media.
Start with Strategy
A solid strategy is the start of any Digital and Social Media success. Before you get going, explore the different platforms, decide which ones are right for your audience and then focus on those. Flesh out the platforms correctly, adding in all the relevant information including.
Define your target market, you may even find you have a different target audience for each of your platforms.
Understand your platforms and curate your content accordingly. For instance, different platforms have different image dimensions and Twitter only allows a limited number of characters in the text. Facebook Ads don’t allow more than 20% text on an image and Instagram doesn’t allow links in the copy of the post.
Set your goals and KPI’s (key performance indicators), refer back to these and readjust your strategy if necessary. Remember, goals are non-negotiable but how you get there can be improved and changed according to your KPI’s.
Increasing brand awareness means creating consistency. Build a brand identity and follow it through across all your platforms, including branding, colours, tone, and voice.
| Consistency makes your brand recognizable and familiar.
Be consistent in the type of content you post and the regularity of your posts. For example, don’t do three posts in one day and then nothing for the rest of the week. Spread them out and make use of scheduling apps if necessary, Facebook has its own scheduler but for platforms such as Twitter, LinkedIn, Instagram and Pinterest look at options such as Hootsuite or Buffer. Many of these scheduling apps have a free basic option as well.
Have a conversation
Create awareness by interacting with your audience. Speak to your fans, not at them. Consider the type of content they are likely to engage with. Interacting with your fans will also create resonance with your brand.
Think of the bigger picture
As important as it is, Social Media should form part of a bigger overall marketing strategy. Create a smooth flow for your fans, taking them from one platform to the next, clearly communicating with them as they go through the ‘sales funnel’. A smooth flow instills trust and comfort, which is exactly how you want your customers to feel.