The Internet changed our lives. And it changed the way we conduct business in a big way. The answer to just about any and every question can be found at a click of a button.
With the rise of the Internet and the digital era, it is imperative for all brands to have an online presence. Having an active online presence makes it easier for you to get your brand out there, create an impression and make sales.
Enter search engine optimisation, or SEO.
We, the humans, use search engines like Google and Yahoo almost daily to find answers to our questions. Whenever we type a query into the search bar of a search engine, a list of results with relevant answers will appear. That, in short, is what SEO all about. Search engines rank websites and contents according to a number of factors (algorithms that change way too often) to ensure that the best results appear for your query. SEO is a way to make your website appear in search results.
Here are four reasons why your business needs SEO.
SEO will help others find your website/business
Every business, whether you are a digital business or a physical storefront, needs to be online. With the whole world at our fingertips, users are more likely to turn to Google for answers to their questions. And if you are a bakery with the best croissants in the Southern hemisphere and person X is looking for delicious, freshly baked croissants for his birthday breakfast, you would want your website/business to appear on the first page of search engines, right? SEO helps others find your website/business at the click of a finger.
SEO is a cost-effective strategy
When I first started out in the blogging world almost 10 years ago, I didn’t have a cent to my name. I didn’t have any money to spend on any advertising to get readers to read my blog. Enter SEO. I spent my days searching for cost-effective and free ways to grow my blog, and the most successful way was SEO. I did pretty well with getting my blog posts to appear on the first page of Google. So well, in fact, that it landed me my first ever job as a SEO analyst and copywriter! I managed to turn my first blog into a successful online resource and landed a job at one of South Africa’s largest ecommerce brands from blogging without spending any money. SEO is a cost-effective marketing strategy and if done right, works wonders for your website and business.
SEO helps drive offline sales/passive income
Here’s the fun thing about SEO. A year or so ago, I wrote an ebook guide to help bloggers with their SEO (you can check it out here), and continue to make daily sales from this ebook, without doing much promotion. Why? Because my content built around my ebook is search engine optimised and when people are Googling certain SEO-related things, my ebook appears in the search result – and that is bringing in sales even whilst I am sleeping!
Everyone else is doing it
Your competitors are doing it, so why should you miss out on exciting opportunities? When it comes to SEO, it is probably the only time you could copy your competitors. If you want to compete, and want your business to be successful, then you must have an online presence. Take a look at what your competitors are doing online, stay in the loop and stay alert. This way, you cannot lose out on the exciting opportunities SEO has to offer.
Imka Webb works for one of South Africa’s most loved magazines and is the founder of Imka Webb SEO, a boutique SEO agency aimed at helping creatives grow their businesses through search engine optimisation. She lives in the busy Johannesburg with her husband and loves to explore Jozi (and the world), one meal at a time. Website: www.imkawebb.com