The Internet changed our lives. And it changed the way we conduct business in a big way. The answer to just about any and every question can be found at a click of a button.
With the rise of the Internet and the digital era, it is imperative for all brands to have an online presence. Having an active online presence makes it easier for you to get your brand out there, create an impression and make sales.
Enter search engine optimisation, or SEO.
We, the humans, use search engines like Google and Yahoo almost daily to find answers to our questions. Whenever we type a query into the search bar of a search engine, a list of results with relevant answers will appear. That, in short, is what SEO all about. Search engines rank websites and contents according to a number of factors (algorithms that change way too often) to ensure that the best results appear for your query. SEO is a way to make your website appear in search results.
Here are four reasons why your business needs SEO.