Hi, I’m Meg.
I help NPOs, social enterprises and wellness brands tell their story online, so more people understand, engage and take action.
I’m Megan Bosman, a social media and digital communications specialist with more than 15 years in PR, social and digital. I founded Honeycomb Digital in Cape Town in 2016, and today I work with organisations in South Africa, the UK, Europe, the Americas and Australia.
From PR to purpose-driven digital
I started out in hospitality, managing a lodge and organising conferences and weddings, and learnt early that good communication is really about people.
In 2011 I moved into PR at On Course Communication in Cape Town, working on public relations, community management, social media and influencer campaigns for five years. In 2016 I started Honeycomb Digital to work directly with organisations that are making a real difference.
My background in clinical nutrition means I’m comfortable with health, wellness and science-heavy subjects, and I enjoy turning complex work into stories people actually want to read.
Who I work with
The kinds of organisations I support with social media, campaigns and content.
A global wheelchair and accessibility organisation
Social media, campaigns and email
I plan campaigns, manage social media and write email content, including the global International Wheelchair Day campaign, which brings together stories and events from around the world.
An international social impact network
Social media management
Social media for a global community of business, NGO and public-sector leaders working together on social impact.
A South African social enterprise
Content and social media strategy
Content creation, community management and social strategy for an organisation improving access to wheelchairs and assistive technology.
A UK charity fund
Social media management
Social media for a fund that supports charities in the UK, managed remotely from Cape Town.
A health and nutrigenomics company
Marketing specialist
Marketing, design and social content in health and nutrigenomics, where my clinical nutrition background helps me explain the science simply.
Human first
- You work with me directly, from the first call to the monthly report.
- Strategy before posting: every piece of content has a job to do.
- I use AI where it genuinely helps, but every plan, caption and reply has a real person behind it.
- Plain language, honest advice and reporting you can share with your board or funders.
- I’d rather upskill your team than keep you dependent on me, which is why I run the Hive Workshop.
15+ years in the making
- Managed Sacred Mountain Lodge: guest relations, events, weddings and the lodge’s social media.
- Joined On Course Communication as a PR assistant: public relations, community management, social media and influencer marketing.
- Completed the UCT Social Media short course through GetSmarter.
- Founded Honeycomb Digital.
- Started marketing work in health and nutrigenomics.
- Began content and social strategy for a South African social enterprise in assistive technology.
- Took on social media for an international social impact network.
- Started managing social media, campaigns and email for a global wheelchair organisation, including International Wheelchair Day.
- Added a UK charity fund to my client list.
- The first Hive Workshop for teams runs in Q2.
Training
- Diploma in Digital Marketing, Upskillist
- UCT Social Media short course, GetSmarter (2014)
- Diploma in Clinical Nutrition, International Academy of Nutrition (2009)
Let’s talk about what you’re working towards
Whether you need a hands-on partner or want to upskill your own team, send me a short brief or a WhatsApp. You’ll hear back from me personally.
