Digital marketing strategy for small businesses
Before you spend another rand on posts or ads, get a plan. I help small businesses, wellness brands and NPOs work out who they want to reach, where those people are and what to say to them.
What you get
- A look at what you are doing now and what is working
- Your ideal customers and where they spend time online
- Clear, measurable goals
- The right mix of social media, content, ads and email for your budget
- A 90-day plan with who does what and when
- A one-page summary you can share with your team
Is this for you?
Businesses that are posting without a plan, starting something new, or about to spend money on ads and want to get it right first. Also NPOs that need to reach donors, volunteers and the communities they serve.
With more than 15 years in PR, social and digital, Meg works closely with every client. You deal with one person from start to finish.
How it works
Discovery
We talk through your business, your goals and what you have tried so far.
Research
I look at your channels, your audience and what others in your space are doing.
Plan
You get a practical 90-day plan and a one-page summary.
Hand-over or hands-on
Run it yourself, have me run it for you, or mix the two.
Good to know
Do I need a strategy if I am a small business?
A small budget is exactly why a plan matters. It stops you spreading time and money too thin.
Will you also carry out the plan?
If you want me to. Many clients follow the strategy with monthly social media management.
Does the strategy include paid ads?
Where they make sense for your goals and budget, yes, along with email marketing and content.
Can we meet in person?
Yes, in Cape Town, or by video call wherever you are.
Let’s talk about your brand
Send Meg a short brief or a WhatsApp. You’ll hear back personally.
